True CRM vs. Databases: Do you know the difference?

Most fundraising and donor management software providers call their products "constituent relationship management" (CRM) software, but, in actuality, they are just traditional databases masquerading as a CRM solution.

This podcast features an interview with nonprofit technology expert and software pioneer Jeff Shy, who brought to market the first Windows-based and Internet-centric fundraising systems. Jeff describes how a true CRM solution for nonprofits provides features and flexibility that last-generation database solutions currently on the market cannot match.

This vital information could revolutionize how your nonprofit views fundraising and its supporting technologies.

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