Nonprofit Marketing Software for Successful Fundraising

Your organization is committed to nonprofit accountability, and you want the highest return on investment possible for your fundraising expenditures. How can your organization enhance the performance of direct response campaigns to gain more donors and higher revenue?

Personalize and Target Fundraising Campaigns for Optimum ROI

Compass Personalized Marketing™ for Fundraisers is powerful, easy-to-use nonprofit marketing software for campaign personalization and optimization that empowers fundraisers to send the right message to the right person at the right time -- every time. With Compass Personalized Marketing, nonprofits can increase the effectiveness of their fundraising campaigns by leveraging valuable donor information to deliver personalized messages through multiple channels, including:

• Direct mail
• E-mail
• Web
• Call/contact centers

Compass Personalized Marketing functions as a stand-alone application, but it also integrates with existing donor management, CRM, and campaign management applications to achieve complete closed-loop marketing. Response codes and lead generation history are automatically tracked and updated to the master donor database, providing crucial information for future targeting and analysis.